To log in to RAISe Prudential, go to pruway.prudential.com.my, enter your Agent ID in the "Login ID" field and your password, then click "Login". RAISe (also written as PRURaise or "Pruway") is the agent-only portal for Prudential Assurance Malaysia Berhad (PAMB), so you sign in with your Agent ID rather than an email. Forgot your password? Use the "Forgot Your Password?" link on the same page. First-time agents log in with the initial credentials Prudential provides.
If you are a Prudential customer (policyholder) rather than an agent, this is not the portal you want. Customers manage policies through PRUServices instead — see our PRUAccess / PRUServices login guide for that.
What Is RAISe Prudential?
RAISe Prudential is the agent platform from Prudential Assurance Malaysia Berhad (PAMB), used to manage insurance-related tasks. Agents use it to access policy details, update customer information, and perform administrative functions. The login form asks only for a "Login ID (Agent ID)" and a password, which is the simplest way to confirm you are on the genuine agent portal.
RAISe gives Prudential agents a single hub for their day-to-day business operations. It is hosted at pruway.prudential.com.my, which is why some agents search for it as "Pruway" or "PRURaise".
What Are the Steps to Login to RAISe Prudential?
To login to RAISe Prudential, visit the official RAISe portal at https://pruway.prudential.com.my and enter your credentials. Input your Agent ID in the "Login ID" field. Next, enter your password in the designated field.
After verifying that the information is correct, click the "Login" button to access your account. If you encounter any issues during the login process, you can contact the Digital Technology ServiceDesk for assistance.
What Are the Common Issues During RAISe Prudential Login?
Common issues during RAISe Prudential login include incorrect login credentials, expired passwords, and account lockouts from multiple failed attempts. If you enter the wrong password too many times, your account may be temporarily locked; wait a short while before trying again, or reset your password if you are not certain of it.
If your password has expired, you will need to update it by following the password reset process. For other technical issues, such as difficulty accessing the platform, you can contact the Digital Technology ServiceDesk for support.
What Should You Do If You Forget Your Password?
If you forget your password, reset it by clicking the "Forgot Your Password?" link on the RAISe login page. You will be prompted to enter your Login ID and your NRIC / Passport / Old IC / Company Registration No (keyed in without dashes).
After submitting this information, follow the instructions sent to your registered email or phone number to reset your password. Ensure that the information you provide matches the details registered with Prudential to avoid delays in the password recovery process.
What Are the Requirements for First-Time Login?
For first-time login, Prudential provides new agents with initial login credentials once they are appointed. To become a Prudential agent in the first place, you generally need to pass the Pre-Contract Examination for Insurance Agents (PCEIA) and the relevant Malaysian Insurance Institute (MII) certification before a code is issued — check the Prudential Malaysia careers page for the current process. After your first sign-in, you may be prompted to change your password.
When you set a new password, follow the rules shown on the screen at that step — these typically ask for a mix of uppercase and lowercase letters, numbers, and special characters, and a password that is different from your Login ID. If the on-screen rules are unclear, the Digital Technology ServiceDesk can confirm the current requirements.
What Are the Security Measures for RAISe Prudential Login?
RAISe Prudential uses several security measures to protect agent accounts and the customer data they handle. Connections are encrypted, and agents are responsible for keeping their Agent ID and password private and not sharing these credentials with anyone.
Agents are expected to change their passwords regularly to reduce the risk of unauthorized access, and the platform may require a password change after a set period. The system also monitors login attempts and can temporarily lock an account after multiple failed logins to guard against brute-force attempts.
What Are the Terms of Use for RAISe Prudential?
The Terms of Use for RAISe Prudential outline the rules and guidelines for accessing and using the platform. Users are required to comply with Prudential's privacy policy and data confidentiality principles.
The platform prohibits the sharing of login credentials, unauthorized access, and any activities that could compromise the security of the system. Users must also ensure that their actions on the platform do not violate any laws or regulations. By logging into RAISe, users agree to these terms and acknowledge that any misuse of the platform may result in account suspension or termination.
What Are the Password Requirements for RAISe Prudential?
RAISe password rules are designed to enhance account security and are shown on screen when you create or change a password. They generally call for a combination of uppercase and lowercase letters, numbers, and special characters, and a password that does not match your Login ID.
Treat the on-screen instructions at the password step as the authority, since the exact length and any expiry period can change. If you forget your password, reset it using the "Forgot Your Password?" link on the login page — you will be asked for your Login ID and your NRIC / Passport / Old IC / Company Registration No (keyed in without dashes).
What Should You Do If Your Account Is Locked?
If your account is locked after several failed login attempts, wait a short while before trying again, then log in with the correct credentials. If the lockout does not clear or you are unsure of your password, reset it through the "Forgot Your Password?" link rather than repeatedly guessing.
If you still cannot get in, contact the Digital Technology ServiceDesk. The ServiceDesk can unlock your account or walk you through the password reset process.
What Are the Data Privacy Policies for RAISe Prudential?
RAISe Prudential adheres to strict data privacy policies to protect user information. The platform complies with the Personal Data Protection Act 2010 (PDPA) in Malaysia, which governs the collection, use, and disclosure of personal data. Users are required to handle customer information in accordance with Prudential's privacy and confidentiality principles.
The platform also encrypts sensitive data to ensure its security. By using RAISe, users agree to Prudential's data privacy declaration, which outlines how personal data is collected, processed, and shared.
What Are the Benefits of Using RAISe Prudential?
RAISe Prudential offers several benefits to Prudential agents, including centralized access to policy information, efficient customer service management, and technical support. The platform allows agents to view and update policy details, manage customer interactions, and access important documents. RAISe also provides agents with tools to perform administrative tasks, such as updating contact information and changing payment frequencies. By using RAISe, agents can streamline their operations and focus on providing better service to their clients.
What Are the Contact Details for Technical Support?
For technical support, you can contact the Digital Technology ServiceDesk at 03-27897388 or send an email to DigitalTechnology.ServiceDesk@prudential.com.my. The ServiceDesk is available from Monday to Friday between 8.30 AM and 9.00 PM, and on Saturdays and Sundays from 9.00 AM to 5.00 PM.
The ServiceDesk is closed on public holidays. If you encounter any technical difficulties while using RAISe, the ServiceDesk can provide assistance and resolve issues promptly.
What Are the Operating Hours for the Digital Technology ServiceDesk?
The Digital Technology ServiceDesk is available to assist users with technical issues during specific operating hours. You can contact the ServiceDesk from Monday to Friday between 8.30 AM and 9.00 PM, and on Saturdays and Sundays from 9.00 AM to 5.00 PM.
The ServiceDesk is closed on public holidays. For immediate assistance, you can call the ServiceDesk at 03-27897388 or send an email to DigitalTechnology.ServiceDesk@prudential.com.my.
What Are the Best Practices for Secure Login?
To ensure secure login, you should follow best practices such as using strong passwords, changing passwords regularly, and not sharing login credentials. Your password should be a combination of uppercase and lowercase letters, numbers, and special characters. Avoid using easily guessable information, such as your name or birthdate, as part of your password.
You should log out of RAISe after each session, especially if you are using a shared or public computer. These practices help protect your account from unauthorized access and potential security breaches.
What Are the Consequences of Misusing RAISe Prudential?
Misusing RAISe Prudential can lead to serious consequences, including account suspension or termination. The platform prohibits activities such as sharing login credentials, attempting unauthorized access, and transmitting harmful or offensive content.
Users who violate the Terms of Use may face disciplinary action, including the loss of access to the platform. Prudential takes misuse of its systems seriously and may take legal action in cases of severe violations. By adhering to the platform's guidelines, users can ensure a secure and productive experience on RAISe.